Customer Relationships Using Organisation Of My Choice

Introduction I have been asked to write a report that explains how the company seeks to deliver customer value and how it seeks to develop customer relationships using organisation of my choice. The organisation I have chosen is Waitrose. Waitrose first appeared by Arthur Rose, Wallace Waite and David Taylor when they opened their first little grocery shop in 1904. The business was success as they were selling range of grocery products. The business had a high standards and keen pricing to ensure that the business grew. After 2 years Taylor left the business leaving Waite and Rose who formed Waitrose Ltd in 1908. After few years Waitrose expanded their location around Acton area. By 1937 Waite was looking for someone to took over the†¦show more content†¦The business is still growing today. (Waitrose.com, n.d.) Waitrose objective and strategies is that they believe in a championing British produce, treading lightly on the environment, supporting responsible sourcing and treating people fairly. In recognition of the work that they do, Waitrose has received a Big Tick Award in the Sustainable Supply Chain category at the Responsible Business Awards 2013. Waitrose build long-term relationships with their farmers and suppliers, which helps their customers to get the best possible food and drink to help them to live more healthily - this is The Waitrose Way. (Waitrose.com, n.d.) Customer Value and customer relationship is important to Waitrose and any other businesses. Customer value is important to create a satisfying customer, customers who is satisfied with their product and value. Developing Customer relationship is also an important so that you get to know your customers and try to persuade them as customers. Satisfying customer is every actions and every activity is an act of Marketing. (Philip Kotler, 2013) Waitrose 4 P’s I have created this table to show the 4 P’s of Waitrose: SWOT Analysis I have created a table showing Waitrose strengths, weaknesses, opportunities and threats: myWaitrose myWaitrose is the loyalty programme that rewards you in many different ways. There are no points to collect. Instead, you immediately have the chance to get things for free, save money